Flavorite Hydroponic Tomatoes -

18 September 2006

Why are Red Fruits good for you?  

(Taken from Good Fruit and Vegetables)

Specific phytochemicals in the red group that are being studied for their health – promoting properties include lycopene and anthocyanins. Include a variety of red fruits and vegetables in a low – fat diet to help maintain: a healthy heart; memory function; a low risk of some cancers; urinary tract health.

Red fruits include: red apples; blood oranges; cherries; cranberries; red grapes; pink/red grapefruit; red pears; pomegranates; raspberries; strawberries; and watermelon. Vegetables to include are beets, red cabbage; red peppers; radishes; red onions; red potatoes; rhubarb; and tomatoes.

From a marketing perspective, using colour to drive increased consumption is an exciting breakthrough. Retailers should think about the possibilities to excite shoppers. Rather than produce departments being products, in the future they can be organised by the colour. Not only does this change the look of the department, it encourages shoppers to buy from a wide range of colours and increase the total produce sale.

A colleague of mine recently tried the 5 A Day The Colour Way test and ended up spending more money on fresh produce. This has got to be good for growers and retailers alike.

The additional good news is that the colour philosophy is backed up by hard, scientific proof. A quote from the book The Colour Code (James A Joseph, Ph.D., Daniel A. Nadeau, M.D., and Anne Underwood) proves the point: “It's hard to go wrong if you fortify your diet with colourful foods. Almost every one of them is loaded with disease – proofing compounds.”
As we have talked about over the years, fresh produce is exciting; it is colourful, vibrant, fresh and healthy. And with a 5 A Day The Colour Way leading the way as a role model for the future, opportunities for fresh produce look bright indeed.

Contact Lisa Cork, fax +64 9 815 5044; email
lcork@TheMarketingDept.co.nz.

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