Flavorite Hydroponic Tomatoes -

2 November 2004

Spring/Summer Media Release  

Once considered poisonous, but now a prime staple of our diet, the Italian pomodoro, the French pommes d'amour, and the Australian tomato, adds flavour, colour and texture to myriad dishes - and nothing tastes better than the ripe, succulent, summer-tasting Flavorite hydroponic tomato.

As the mercury rises across our land, alfresco dining is de-rigueur and simple, fresh dishes dominate our palettes. The tomato need not to hide away in a darker world of stews and heavy bakes, when it can be the hero of summer flavours and the inimitable accompaniment to barbeque fare.

Whether it is lightly stir- fried with Chinese spices, spiced up into a salsa with Aussie seafood, or au -naturel in Greek salads, the Flavorite Hydroponic Tomato resonates as the champion of versatility and most importantly taste.

The secret to enjoying this glossy, plump red fruit all year round is revealed through the Flavorite method of maturing on the vine in temperate-controlled hot houses across Australia.

Unlike tasteless, tough-skinned tomatoes, Flavorite hydroponic tomatoes have bright red, shiny flesh that yields to the knife and holds together the juicy sweetness. You will notice that it spills with seed and juice – a sign of healthy pollination.

However, it’s the taste that both the professionals and domestic buyers agree on. Flavorite has certainly maximised this vital component and have seen business growth in production and service in 2004, including a new production facility in the coastal city of Bundaberg Queensland where produce is passionately cultivated in greenhouses, heated by the shimmering Queensland sun.

You will see the bigger Tradiro tomato variety also in supermarkets and fruit markets all consistently sized, red and glossy. Some come in packs, still on the truss. Others are sold as singles, still carrying their deep green stalk and marked with the green, red and white Flavorite sticker.

When you buy the trusses, take the reddest fruit (the one from the end nearest the stalk) and work your way down the vine, day after day, so the tomatoes are resplendently fresh as they hit the tastebuds.

The health benefits of the Flavorite produce are numerous and have led to the tomato being labelled a ‘super food’. They contain antioxidants and flavonoids, which may prevent the risk of some cancers, heart attack or stroke.

Flavorite hydroponic tomatoes are available from Coles, Safeway / Woolworths, Bi-Lo, all regional markets, Victorian city markets: South Melbourne, Prahran, Camberwell, Footscray and Melbourne's best independent greengrocers.

Visit www.flavoritetomatoes.com.au to find out your nearest supplier of Flavorite Hydroponic Tomatoes.

For further information, recipes, photography

Rebecca Eather

The Corporate Advantage

P 07 3844 7477 M 0419 683 212

E rebecca@thecorporateadvantage.com.au

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